MarketingProfs Today
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Friday, July 14, 2023

📋 Table of Contents

1. The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

2. Different Is Better Than Better Marketing Smarts Live Show

3. Ensure a Great Customer Experience at Every Touchpoint MarketingProfs Friday Forum

4. Product Line Strategy: Five Approaches

5. Convert Content Researchers Into Customers MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023
article
The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023
In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs. »
Five Proven Ways to Get More Leads From Your Forms
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Five Proven Ways to Get More Leads From Your Forms
The data scientists at Typeform analyzed 10,000 lead gen forms and found the most common characteristics of the top performers. To improve your lead numbers, follow these simple tips and tricks. »
Different Is Better Than Better
Marketing Smarts Live Show
Different Is Better Than Better
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out? Tune in! »
Ensure a Great Customer Experience at Every Touchpoint
MarketingProfs Friday Forum
Ensure a Great Customer Experience at Every Touchpoint
Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to maximize your CX impact. »
Product Line Strategy: Five Approaches
article
Product Line Strategy: Five Approaches
If you're responsible for a company's marketing strategy, one of the main issues you'll face is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, but each has its pros and cons. »
Convert Content Researchers Into Customers
MarketingProfs Working Webinar for PRO Members
Prospects are doing their own research before talking with Sales. So make it a great experience! Jeannie Walters helps you create a self-service content strategy in "Customers Crave Self-Service Content," Session 1 of her PRO-exclusive B2B Content as CS Working Webinar. Available on-demand.
Create a great content experience
Profs Picks
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Obtaining information from prospects is a value exchange: The more you give them, the more you get. Typeform is a refreshingly different, people-friendly form-builder that helps 150,000+ businesses get more signups, more feedback, and more data. Equipped with striking visuals, a conversational flow, and powerful data-gathering capabilities, Typeform empowers brands to give more and get more with each form. Want to discover how to get more leads from your forms? Check out Typeform today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
SOCi Enhances Platform With New Survey Solution to Fuel Real-Time, Multichannel Customer Insights PR Newswire
Uberflip Releases Powerful Enhancements to Leading Digital Sales Room Product Sales Assist PR Newswire
Revolear Launches AI-Powered Solution, Negotiation, and Approval Platform With $6M in Seed Funding InvestorsObserver
Nexi Partners With Shopware to Enhance B2B Payment Capabilities IBS Intelligence
SalesIntel Announces Partnership With Databricks PRWeb
NEON Launches $25M Fund for B2B SaaS Startups Entrepreneur
Lantern Is Building a B2B Platform That Combines CDP and Customer Success Tools TechCrunch
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