Can AI do a decent job of rewriting the taglines of popular brands?
To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then surveyed 1,007 Americans to find if they liked the original slogan or the AI-generated slogan better.
Overall, people preferred the slogans generated by AI 46% of the time.
The AI-generated slogans that people preferred most over the original slogans were for Google, Facebook, Samsung, Adobe, GoPro, and Microsoft.
The original slogans that people preferred over the AI-generated slogans included those for McDonald's, Coca-Cola, Walmart, and Pizza Hut.
The slogans that people were fairly evenly split on included those for LEGO, Levi's, and Ford.
About the research: For the report, the researchers had a generative AI program rewrite the slogans of 50 top companies. They then surveyed 1,007 Americans to find if they liked the original slogan or the AI-generated slogan better.
