Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, July 2, 2025
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👋 Hello, Marketer!
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I recently got to take care of a kitten for a few days. I'd forgotten just how much energy they have and how curious they are about the most random things. Like whether they can reach the ceiling fan to attack it. As inspiration, I invite you to try to find random moments to be curious about this week with me.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth
Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey.
Read more ➔
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COMMUNITY | POLL
Summer Slump: Do your company's sales slow down in the summertime?
Does your company experience a Summer Slump? (Take the poll on LinkedIn.)
- US-based: Yes we slump
- Not US-based: Yes we slump
- US-based: No summer slump
- Not US-based: No summer slump
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RESEARCH
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The State of Hybrid Work
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.
Check out the study findings ➔
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SPONSORED WEBINAR
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Find the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System
Plagued by inefficient creative workflows? Struggling to find videos or images for your campaigns? Modern digital asset management (DAM) tools speed production and drive operational efficiencies. Get real-world insights from teams that have realized vast improvements in their creative workflows.
Register (for free!) ➔
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VIDEO FROM THE ARCHIVES
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Developing a Content and Social Strategy to Foster Thought Leadership
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Let's Be Friends
Marketing and Sales want the same thing: to gain more customers! So why not align the teams and become besties? Join sales enablement consultant Pam Didner to create marketing that supports the sales process and attracts your ideal clients. The Sales Enablement Working Webinar Series is available to PRO members now.
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Upcoming Events
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JUL
9
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60 minutes | Session 7 of Modern Email Marketing Essentials
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JUL
10
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45 minutes | sponsored by Canto
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
17
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60-minute webinar | sponsored by Goldcast
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