Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, July 22, 2025
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👋 Hello, Marketer!
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I went to an outdoor theater over the weekend. A big group of people of all ages trekked out to this special locale for a night of culture. We made our way up a low-lit path to stadium seating surrounding a quaint little stage tucked in among the trees. It felt a bit like an evening out of a fairy tale.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Build a Trusted B2B Brand in an AI-First World
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape.
Read more ➔
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COMMUNITY | QUOTE
"Instead of using technology to automate processes, think about using technology to enhance human interaction."
—Tony Zambito, founder of Buyer Persona
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RESEARCH
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The Changing Interests and Social Media Habits of 12-15-Year-Olds
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Check out the study findings ➔
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SPONSORED WEBINAR
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From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue
Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue.
Save your spot ➔
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INFOGRAPHIC
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What Are TikTok Brand Consideration Ads?
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Leads That Sales Loves
Frustrated that Sales can't close more of the leads you bring in? Stop the blame game and get into alignment with Sales Enablement: Aligning Marketing and Sales. In this 4-part Working Webinar Series, Pam Didner shows you how to get leads that Sales loves, map Sales-supporting content to the buyer's journey, and more. Soon you'll be the sales department's favorite marketer! Included with your PRO membership.
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Upcoming Events
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JUL
23
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60 minutes | Session 9 of Modern Email Marketing Essentials
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase Aug 4!
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