This summer TikTok released a number of new solutions for advertisers, including Brand Consideration Ads.
Those ads are designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.
An infographic (below) from TikTok for Business provides an overview for marketers of the new offering.
It covers the basics of what Brand Consideration Ads are, why they matter, and how they work.
Check out the infographic:
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What Are TikTok Brand Consideration Ads? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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