MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Wednesday, August 19, 2020
Chin up, Marketers: The Demise of Third-Party Cookies Isn't All Bad
B2B Forum Speakers Are in the Trenches With You MarketingProfs PRO event
Marry Offline and Online Attribution Data for a 360 View in Google Analytics
The 10 Most Valuable Global Brands in 2020 [Study]
 
Chin up, Marketers: The Demise of Third-Party Cookies Isn't All Bad
As the demise of third-party cookies draws inexorably nearer, many marketers are growing concerned: How will they track and gather customer data online? But despite the handwringing, marketers can reap long-term benefits from the end of cookies.
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The B2B Forum Speakers Are in the Trenches With You
MarketingProfs PRO event
The full list of B2B Forum speakers is now available, and it's jam-packed with brilliant, forward-thinking marketers. Yes, they are all marketers facing the same challenges and opportunities as you! And they will share with you their secrets to success. See who they are.
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How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics
Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution.
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The 10 Most Valuable Global Brands in 2020 [Study]
Four American tech companies have the world's most valuable brands this year, according to recent research. Check out the findings of this study.
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Profs Picks
MarketingProfs event
Today's marketers can no longer rely solely on traditional lead and funnel management for long-term growth and value. No matter the size of your business, every customer touchpoint is critical—especially these days. And if you're not using a lifecycle marketing approach, you're missing out on key opportunities and revenue. An upcoming webinar will explain the why and how of lifecycle marketing; share four best-practices for improving and automating customer experiences; and provide real-world examples that prove the value of lifecycle marketing. Check out next week's Modern Marketer's Guide to Lifecycle Marketing webinar.
Upcoming Events
AUG
20
[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes
AUG
25
[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes
AUG
27
[Webinar] The Modern Marketer's Guide to Lifecycle Marketing
sponsored by Act-On Software | 45 minutes
SEP
1
[Webinar] How to Advance Racial Justice Within Your Org
Round table discussion | 75 minutes
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11
[Friday Forum] Email Marketing
sponsored by Litmus | 3 live sessions
OCT
6
[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes
NOV
4–5
[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions
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MarketingProfs

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