MarketingProfs: Execs can boost content ROI | Modern brand guidelines | B2B Forum goes virtual | Marketing strategy

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Wednesday, August 05, 2020

	Strategies for B2B Execs: How to Boost Content Marketing ROI & Impact
	Brand Guidelines: It's High Time to Revamp How We Create and Use Them
	B2B Forum (Virtual!) + PRO = Year-Round Training & Support PRO benefit
	Marketing Strategy: A Planning Framework, Lucrative Digital, and Measurable Content MarketingProfs event
	The Most Effective Marketing Tactics for Driving App Installs [Study]

Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.

Brand Guidelines: It's High Time to Revamp How We Create and Use Them

Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.

B2B Forum + PRO = Inspiration, Training, and Support Year-Round

PRO benefit

The B2B Forum, Nov. 4 & 5, has gone virtual! But you'll still get access to two days of inspirational keynotes and strategic and tactical sessions on the topics that mean the most to B2B marketers today. The event is FREE for PRO subscribers. Those who purchase a ticket get a one-year PRO subscription for year-round learning! Learn more.

Marketing Success Strategy: Revenue-Driving Digital, Measurable Content, and a Planning Framework

MarketingProfs event

Most of us have had to double-down on digital and content marketing lately, and we've all needed to prove we can drive revenue. And doing that takes some serious planning chops. This virtual-event experience has you covered with 3 live sessions, interactive Q&A, and downloadable resources. Sign up now (it's free!).

The Most Effective Marketing Tactics for Driving App Installs [Study]

Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research. Check out more findings from this study.

Profs Picks

MarketingProfs event

All of marketing is changing really fast during this pandemic, from strategy to processes to events to much more—including our jobs and careers. But as marketers we can learn to adapt so we can thrive, and we can help our companies do the same. And that's where our Marketing Strategies for the New Normal: A Doubleheader Webinar comes in with practical, highly useful tips and advice from experts to help you keep up and move ahead. The 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for marketing success. Sign up now (both sessions are free!).

Upcoming Events

AUG

[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes

AUG

[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions

AUG

[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes

AUG

[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes

AUG

[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes

OCT

[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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