Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, August 5, 2025
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👋 Hello, Marketer!
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I crossed something off my bucket list last week—seeing a corpse flower in bloom! I got a ticket for the last group of the day thinking it'd be the best spot. I was wrong. The all-day flower ogling backed up so I waited in line for two full hours just to experience a stinky flower in bloom. Tomorrow I'll answer: Did it stink?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Limitations of B2B Email Marketing Benchmarks
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes.
Read more ➔
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COMMUNITY | JOKE
My boss told me a partnership with the telescope company would bring in new B2B leads.
So I promised I'd look into it.
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RESEARCH
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The Remarkable Growth of Reddit's Ad Revenue
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins
Don't let inconsistent messaging between your ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience.
Save your spot ➔
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INFOGRAPHIC
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AI and the Future of B2B Marketing
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Get More Inbound Prospects
Attract prospects and increase sales with Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet to attract prospects, build welcome and nurture campaigns, and more. Because it's time to get prospects coming to you. Included with PRO membership.
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Upcoming Events
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AUG
7
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45 minutes | sponsored by StackAdapt
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AUG
14
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45 minutes | sponsored by Convertr
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AUG
15
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3 free live sessions | sponsored by Wrike
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 4!
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