Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies.
That's according to a survey conducted by Madison Logic and The Harris Poll of 300 marketing decision-makers (director level or higher) in the United States.
An infographic (below) summarizes key findings from the research.
It covers topics such as AI investment trends and areas B2B marketing leaders are most excited about in relation to AI.
Check out the infographic:
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AI and the Future of B2B Marketing [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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