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Thursday, August 08, 2019

Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Your All-Access Pass to Marketing Success
Back-to-School 2019 Spend Trends [Infographic]
 
Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance
How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means—and what it means for marketers.
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How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Read more and listen in on this insightful conversation.
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Why You Need a Marketing Content Hub
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Today's customers expect memorable moments at every touchpoint, but 97% of marketers say producing enough content for today's myriad touchpoints is their biggest concern. So, what can you do? The foundation for successful marketing content is a "content hub." Find out why you need one to better engage your customers: Get the free e-book now.
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Your All-Access Pass to Marketing Success
MarketingProfs event
If you're looking for the best B2B education on the planet, you won't want to miss the 60+ sessions, three keynotes, and intensive workshops at the 2019 MarketingProfs B2B Forum. Get your All-Access pass.
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Back-to-School 2019 Spend Trends [Infographic]
Families in the United States are expected to spend more on back-to-school shopping this year than last year, according to recent research from the National Retail Federation (NRF). Check out the interactive infographic.
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Profs Picks
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Are you facing a content crisis? Do you need a new way to optimize and scale up your content operations? Sitecore shares six success factors to successfully implement a "content hub" that can help you achieve better creative and marketing consistency. And for more on how to solve your content crisis and create enough of the right type of content to reach and engage customers, download this practical guide. It will help you deliver the level of content your audience demands.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
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[Webinar] How to Get (and Use) Intel on Your Competitors
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