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Families in the United States are expected to spend more on back-to-school shopping this year than last, according to recent research from the National Retail Federation (NRF).

The report was based on NRF spend data from previous years as well as data from a survey of 7,660 consumers conducted in early July 2019.

Families with children in elementary school through high school say they plan to spend $697, on average, on back-to-school items in 2019, up from $689 last year.

Families with college students say they plan to spend $977, on average, on back to school items in 2019, up from $942 last year.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji