Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 15, 2025
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In This Issue
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ARTICLE
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Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control
AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders.
Read more ➔
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INFOGRAPHIC
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The Top Workplace Tools Creating Friction and Lost Time
Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace, according to a recent survey.
See the infographic ➔
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ARTICLE
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Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 14, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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How SMB Marketers Can Turn AI Hype Into Reality With Voice AI
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.
Read more ➔
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RESEARCH
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How CMOs Are Using AI for Their Jobs
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.
Check out the study findings ➔
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SPONSORED ARTICLE
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This 15-Minute Audit Finds Hidden Revenue in Your Video Library
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Don't Invent Ideas. Find 'em!
Your content needs to do a lot these days. From cementing brand authority and customer engagement to SEO and marketing automation (and impressing your higher-ups), there's no end to the demand for new content. Discover how to find original ideas in Using Research for Content and Thought Leadership, a 2.5-hour Master Class for PRO members.
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