Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.
The report was based on data from a survey conducted in April 2025 among 1,950 senior marketing decision-makers from around the world.
More than 80% of respondents say they are using AI tools at least weekly to draft copy, challenge their thinking, identify trends, generate images, and find useful reports and summarize findings.
Some 89% of respondents agree that agentic AI will have a significant impact on their business and 90% agree that strong brand preference will matter more than ever in a world of agentic AI.
Most respondents believe customers will pay a premium for human-created content (81% agree), that generative AI will not replace human imagination (78%), and generative AI will not be able to create ads that move people (68%).
About the research: The report was based on data from a survey conducted in April 2025 among 1,950 senior marketing decision-makers from around the world.
