Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, December 13, 2025
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In This Issue
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ARTICLE
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Why Local and Trade Coverage Is Just as Important as National Top-Tier Press
Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage.
Read more ➔
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RESEARCH
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How Professional Services Marketers Are Approaching GEO
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.
Check out the study findings ➔
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SPONSORED ARTICLE
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The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers
AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 12, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance.
Read more ➔
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RESEARCH
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What Makes for Great Customer Communication?
What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.
Check out the study findings ➔
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ARTICLE
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From Chaos to Control: Orchestrating AI Across Enterprise Marketing
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact.
Read more ➔
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INFOGRAPHIC
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The 10 Most Overused Buzzwords in Corporate Emails
"Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Thriving in a Zero-Click World
More and more online searches end up without a click to your website. So how do you attract and educate prospects about your brand? Amanda Natividad reveals her zero-click playbook in How to Thrive in a Zero-Click Content World. Available now to PRO members—but you have to click the button to watch it.
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