MarketingProfs This Week

Saturday, February 10, 2024

📋 Table of Contents

1. AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

2. Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

3. Martech 2024: Three Trend Predictions

4. How to Optimize Your Business's LinkedIn Strategy

5. How AI Is the End of SEO... Or Not

6. Empowering Sales Success: The Role of Marketing in Sales Enablement

7. B2B Tech Marketers' Budget Expectations for 2024

8. Maximize Customer Lifetime Value MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

AI Skills: The Competitive Edge Marketers Can't Afford to Ignore
article
AI Skills: The Competitive Edge Marketers Can't Afford to Ignore
Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity. »
Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships
research
Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships
What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older. Check out the study findings. »
Martech 2024: Three Trend Predictions
article
Martech 2024: Three Trend Predictions
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends. »
How to Optimize Your Business's LinkedIn Strategy
infographic
How to Optimize Your Business's LinkedIn Strategy
This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider. Check out the infographic. »
How AI Is the End of SEO... Or Not
article
How AI Is the End of SEO... Or Not
Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future. »
Empowering Sales Success: The Role of Marketing in Sales Enablement
video
Empowering Sales Success: The Role of Marketing in Sales Enablement
Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing. Tune in! »
B2B Tech Marketers' Budget Expectations for 2024
research
B2B Tech Marketers' Budget Expectations for 2024
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. Check out the study findings. »
Maximize Customer Lifetime Value
MarketingProfs Master Class for PRO members
Increase your CLV with Kenda Macdonald's four components of life cycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework for planning your buyers' purchase journey in her PRO Master Class, The Secret to My (Demand Gen) Success. Stream it now!
Attract, Engage, Sell, WOW!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships »
B2B Tech Marketers' Budget Expectations for 2024 »
How to Optimize Your Business's LinkedIn Strategy [Infographic] »
AI Skills: The Competitive Edge Marketers Can't Afford to Ignore »
Navigating the Marketing AI Landscape of 2024: Four Trends »
Martech 2024: Three Trend Predictions »
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