📋 Table of Contents

Saturday, February 24, 2024

📋 Table of Contents

1. Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

2. LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

3. Your First-Party Data Journey: Key Milestones for Maximizing Value

4. How Repurposing Content Benefits Small Businesses

5. Do You Market to B2B Audiences? advertise with MarketingProfs

6. How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

7. Micro-influencer vs. Nano-influencer: What's the Difference?

8. How Salestech Can Embrace Customization at Scale

9. What PR and Comms Teams Do Best

10. Thought Leadership in 15 Steps MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices. »

video

LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know. Tune in! »

article

Your First-Party Data Journey: Key Milestones for Maximizing Value

Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are. »

research

How Repurposing Content Benefits Small Businesses

Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research. Check out the study findings. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

article

How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs. »

infographic

Micro-influencer vs. Nano-influencer: What's the Difference?

This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types. Check out the infographic. »

article

How Salestech Can Embrace Customization at Scale

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary. »

research

What PR and Comms Teams Do Best

Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally. Check out the study findings. »

Thought Leadership in 15 Steps

MarketingProfs Master Class for PRO Members

Thought leaders are influential. But there's no magic behind it—just a lot of good information, organized to reveal insights to your market. In Using Research for Content and Thought Leadership, Michele Linn reveals how to get the pulse of your market so you can become a thought leader, too.

Your audience wants a leader

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

How Repurposing Content Benefits Small Businesses »

Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights »

Micro-influencer vs. Nano-influencer: What's the Difference? [Infographic] »

What PR and Comms Teams Do Best »

How Salestech Can Embrace Customization at Scale »

How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor »

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