Are "micro-influencer" and "nano-influencer" the same thing?
Not exactly. Although both terms refer to social media creators who have relatively small follower counts (100,000 or less), they also refer to separate approaches with distinct benefits for marketers.
An infographic (below) from Media Update explores the differences between the two.
It looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each influencer type.
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Micro-influencer vs. Nano-influencer: What's the Difference? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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