📋 Table of Contents

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Saturday, March 16, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. 17 Must-Have Elements of Your B2B Content Brief

2. AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up

3. Three Qualities of Exceptional B2B Thought Leadership Content

4. Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

5. The Key Elements of Project Communication Plans

6. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

7. Digital Communities vs. Social Media: Stop Building Brands on Leased Land

8. Social Media Use in the US: Platform and Demographic Trends

9. Decoding Effective Communication and Understanding Impactful Connection

10. Progressively Profile Your Prospects MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

article

17 Must-Have Elements of Your B2B Content Brief

Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief. »

AI news & developments

AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up

Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more. »

research

Three Qualities of Exceptional B2B Thought Leadership Content

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally. Check out the study findings. »

article

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions. »

infographic

The Key Elements of Project Communication Plans

Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables. Check out the infographic. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

article

Digital Communities vs. Social Media: Stop Building Brands on Leased Land

By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk. »

research

Social Media Use in the US: Platform and Demographic Trends

YouTube is by far the most used social media platform by Americans, according to a recent report. Check out the study findings. »

video

Decoding Effective Communication and Understanding Impactful Connection

In a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth. Tune in! »

Progressively Profile Your Prospects

MarketingProfs Working Webinar for PRO Members

Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling and scoring help you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part, PRO-level workshop.

Start scoring your leads now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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