Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 21, 2026
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In This Issue
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ARTICLE
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Marketing Fundamentals Matter More Than the Latest Trends
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results.
Read more ➔
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INFOGRAPHIC
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How People Feel About AI-Generated Audio in Ads and Media
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands.
See the infographic ➔
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SPONSORED ARTICLE
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The Marketing Planning Paradox: Why Most Agility Fails at the Handover
Marketing teams add more tools to move faster, but complexity slows execution. Learn how tool overload creates the planning paradox and how leaders can restore alignment, visibility, and agility.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 20, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so:
Stay in the know ➔
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ARTICLE
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A New Era of Interoperability: AI, Automation, and View-Through Attribution
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.
Read more ➔
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RESEARCH
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AI Ads: The Perception Gap Between Marketers and Consumers
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.
Check out the study findings ➔
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ARTICLE
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The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.
Read more ➔
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RESEARCH
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The Research Habits of B2B Buyers
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Increase Sales... by Thinking Like Sales!
How can marketing increase sales? By thinking like the sales team! Pam Didner reveals how she gathers intelligence and writes sales-supportive content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this How-To Series are available to PRO members now.
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MAR
25
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Session 2 of Data to Decisions How-To Series with Zontee Hou
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MAR
26
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60 minutes | sponsored by ON24
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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