Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 7, 2026
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In This Issue
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ARTICLE
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Email Marketing Isn't Dead—You're Just Using It Wrong
B2B email marketing isn’t broken—it's mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns.
Read more ➔
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RESEARCH
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Content Marketing Job Listing Trends for 2026
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com.
Check out the study findings ➔
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ARTICLE
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Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, March 6, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since the workweek ended February 13. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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10 Key B2B Cold Outreach Stats to Know
This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling.
See the infographic ➔
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ARTICLE
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The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows.
Read more ➔
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RESEARCH
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The Top Production Challenges Facing Content Teams
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Today's Most In-Demand Marketing Skills
Did you know: AI skills are hot! (Of course you did.) Improve your AI prompting and automation building with AI Prompting and Automation, a 4-part how-to series hosted by Andy Crestodina and Christopher S. Penn. Available to PRO members now.
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MAR
12
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45 minutes | sponsored by Wrike
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MAR
13
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3 free live sessions | sponsored by Allego
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MAR
18
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4-part How-To Series with Zontee Hou
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MAR
19
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60 minutes | sponsored by Notified
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NOV
2-4
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Save 40% now on your ticket to B2B Forum 2026. Prices increase March 9!
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