Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Saturday, April 11, 2026
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization.
Read more ➔
|
|
|
INFOGRAPHIC
|
|
The Core Leadership Skills Employers Prioritize
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey.
See the infographic ➔
|
|
|
ARTICLE
|
|
How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success.
Read more ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, April 10, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so:
Stay in the know ➔
|
|
|
RESEARCH
|
|
How AI Is Helping Enterprise Global Content Programs
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early.
Read more ➔
|
|
|
RESEARCH
|
|
The Role of Storytellers at SMBs
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.
Check out the study findings ➔
|
|
|
INFOGRAPHIC
|
|
The Content Qualities Correlated With AI Citations
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
AI Automation for Marketers
Improve your AI prompting and automation skills—the most in-demand know-how for successful B2B marketers today. In this 4-part series, you'll get techniques you can apply to AI tools like ChatGPT, Gemini, and Claude. Hosted by community-favorite marketing experts Andy Crestodina and Christopher S. Penn, AI Prompting and Automation is included with PRO membership.
|
| |
|
|
APR
14
|
|
60 minutes | with Pam Didner
|
| |
|
APR
17
|
|
3 free live sessions | sponsored by SurveyMonkey
|
| |
|
APR
22
|
|
6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
|
| |
|
NOV
2-4
|
|
Join the best B2B marketing conference on the planet. Get 30% off now!
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2026 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|