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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, April 18, 2020 |
| Have you heard? As part of our effort to serve you in these difficult times, MarketingProfs Chief Content Officer Ann Handley will be making a special free presentation, direct from her backyard Tiny House. Her "How to Write Your Face Off: Writing for Non-Writers" #TinyHouseTalk will be coming to you on Friday, April 24, at 2 PM Eastern. Ann will be sharing her best ideas and advice to inspire those of us who don't identify as highfalutin' writers. Her goal is to show you that you are in fact a writer—even if you don't feel like one! Join Ann and your fellow marketers for an hour of learning and camaraderie as we attempt to weather this pandemic together. Because we are, all of us, in this together, —Team MarketingProfs In This Issue: |
| What Makes a Best-in-Class Email Marketer? These Six Things. | ||||
| What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different. | ||||
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| The Golden Ticket of Marketing (Hint: It's Not Your Website) | ||||
| There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results. | ||||
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| Brand Relevance: How to Identify Untapped Opportunity | ||||
| Is your brand relevant to the various audiences—customers, influencers, the media—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? | ||||
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| Advertising During the COVID-19 Outbreak: What Audiences Want [Study] | ||||
| Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation. Check out the study findings. | ||||
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| For Real: Free PRO Membership When You Sign Up for Marketing Writing Bootcamp | ||||
| MarketingProfs virtual event | ||||
| If you're looking for a way to boost your skills, we have just the thing. Register for Marketing Writing Bootcamp's 13 sessions, add a PRO subscription at checkout for just $95 ($300 off the regular price!), then use code HappyCamper for a bonus $100 off... Yup, it's like we're giving you $5 to become a PRO member! | ||||
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| Managers: How Not to Lose the War Even as You Win the Battles | ||||
| If you look at the list of Fortune 100 companies of 50 years ago, you'll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles—and in the process they lost their wars. So, how can you win your wars? | ||||
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| How to Create and Optimize Content Marketing for the B2B Funnel [Infographic] | ||||
| Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well. | ||||
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| Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients | ||||
| We marketers know that marketing initiatives can take months to achieve ROI. Our clients, though, may want to see immediate results after launching a campaign. Setting expectations is necessary, but it can be difficult. These tactics will help you set clear lead-gen expectations. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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