Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, April 25, 2026
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In This Issue
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ARTICLE
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Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy.
Read more ➔
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RESEARCH
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The State of Global Employee Engagement
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.
Check out the study findings ➔
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ARTICLE
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From Thought Leadership to Thought Diagnosis: Creating Interactive Lead Generation
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 24, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, April 17. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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Are College Students Ready for AI-Driven Workplaces?
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills.
See the infographic ➔
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ARTICLE
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The New Rules of Brand Loyalty: From Virality to Value
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape.
Read more ➔
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INFOGRAPHIC
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Humans vs. AI: How Global Companies Are Handling Translation
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.
See the infographic ➔
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RESEARCH
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How Optimistic Are Senior Marketers About the US Economy?
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Totally Inappropriate?
Of course stories belong in B2B marketing. Sometimes, you have to connect with your buyer's heart. But at other times, it may be more appropriate to use a story that connects with their head. Discover the right time for each in Lesson 2 of our PRO-level Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action.
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APR
29
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Session 2 of our Foundations for Marketing Success PRO series.
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APR
30
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60 minutes | sponsored by Goldcast
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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