Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 23, 2026
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In This Issue
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ARTICLE
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Martech Built Empires—Now It Needs Bridges
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness.
Read more ➔
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RESEARCH
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How CEOs Grade CMO Performance
Enterprise CEOs have understandably high expectations for their CMOs. But how are CMOs actually performing in core expectations?
Check out the findings ➔
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ARTICLE
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6 Questions You Should Answer Before Launching Any Brand Experience
Experiential marketing can drive real business impact—but only with the right strategy. Learn the six essential questions that ensure your next activation delivers measurable results.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 22, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 15.
Stay in the know ➔
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INFOGRAPHIC
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AI Is Reshaping How Workers Learn on the Job
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research.
Check out the infographic ➔
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ARTICLE
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Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It)
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role.
Read more ➔
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RESEARCH
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The New Digital Ad Leader: Meta Set to Surpass Google
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research.
Check out the findings ➔
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INFOGRAPHIC
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Unpolished vs. Polished Content: Which Resonates With CMOs?
Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers?
Check out the infographic ➔
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MAY
27
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Tamsen Webster leads this free closing keynote session from our Foundations for Marketing Success PRO series.
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MAY
28
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60 minutes | sponsored by ON24
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JUN
4
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60 minutes | sponsored by Interrupt Agents and Glean
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JUN
12
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3 free live sessions | sponsored by Wrike
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NOV
2-4
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