Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, June 6, 2026
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In This Issue
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ARTICLE
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Creating Content B2B Decision-Makers Believe In (And Act On): Q&A with Melanie Deziel
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence.
Read more ➔
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RESEARCH
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The Role AI Plays Today's B2B Software Buying Journey
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.
Check out the findings ➔
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ARTICLE
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Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline
AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 5, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 29.
Stay in the know ➔
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INFOGRAPHIC
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The Difference Between Sales Positioning, Messaging, and Storytelling
This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are—and how they differ.
Check out the infographic ➔
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ARTICLE
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How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil
Hear from Ariana how sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth.
Read more ➔
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RESEARCH
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The State of Enterprise Marketing Experimentation in 2026
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research.
Check out the findings ➔
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SPONSORED ARTICLE
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The Key to Real Business Impact With AI in Martech
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity.
Read more ➔
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INFOGRAPHIC
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The Top Rewards and Challenges of Small Business Ownership
Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research.
Check out the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Today's Most In-Demand Marketing Skills
Improve your AI prompting and automation building with AI Prompting and Automation, a 4-part mini-workshop series hosted by Andy Crestodina and Christopher S. Penn. Available to PRO members now.
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JUN
10
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60 minutes | sponsored by AdRoll
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JUN
12
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3 free live sessions | sponsored by Wrike
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JUN
18
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45 minutes | sponsored by Stran
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JUN
26
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2-1/2 hours | presented by Erika Heald
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NOV
2-4
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Don't miss the 20-year-running best B2B marketing event on the planet. Tickets are 20% off now!
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