MarketingProfs This Week

Saturday, July 22, 2023

📋 Table of Contents

1. Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team

2. How Marketers Can Navigate a World Minus Cookies

3. The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

4. The Top AI Tools by Search Volume and User Rating

5. How and Why to Implement Gamification in Your Marketing Strategy

6. The 12 Breakthrough Brands of 2023

7. 10 Ways Marketers Can Use AI to Improve Sales

8. Different Is Better Than Better Marketing Smarts

9. The State of B2B Sales in 2023

10. Convert Content Researchers Into Customers MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team
article
Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team
The cheeky adage "if you want something done right, do it yourself" is impractical (to say the least) in modern business. You have a team for a reason. It's time to put them to good use. »
How Marketers Can Navigate a World Minus Cookies
podcast
How Marketers Can Navigate a World Minus Cookies
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world. Read more and listen in. »
The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023
article
The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023
In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs. »
The Top AI Tools by Search Volume and User Rating
research
The Top AI Tools by Search Volume and User Rating
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023. Check out the study findings. »
How and Why to Implement Gamification in Your Marketing Strategy
article
How and Why to Implement Gamification in Your Marketing Strategy
People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty. »
The 12 Breakthrough Brands of 2023
infographic
The 12 Breakthrough Brands of 2023
AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media. Check out the infographic. »
10 Ways Marketers Can Use AI to Improve Sales
article
10 Ways Marketers Can Use AI to Improve Sales
AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions. »
Different Is Better Than Better
Marketing Smarts Live Show
Different Is Better Than Better
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out? Tune in! »
The State of B2B Sales in 2023
research
The State of B2B Sales in 2023
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research. Check out the study findings. »
Convert Content Researchers Into Customers
MarketingProfs Working Webinar for PRO Members
Prospects are doing their own research before talking with Sales. So make it a great experience! Jeannie Walters helps you create a self-service content strategy in "Customers Crave Self-Service Content," Session 1 of her PRO-exclusive B2B Content as CS Working Webinar. Available on-demand.
Create a great content experience
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
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How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Recent MarketingProfs content
The 12 Breakthrough Brands of 2023 [Infographic] »
Delegate Like a Pro: Five Techniques for Getting More Done While Empowering Your Team »
The Top AI Tools by Search Volume and User Rating »
Different Is Better Than Better | Marketing Smarts Live Show »
The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023 »
How to Build a B2B Lead Gen Webinar »
News You Can Use
Updates from around the industry
Lucidworks Enhances Its Fusion Search Platform and Lucidworks AI, Including Integration Capabilities for All Generative AI and Large Language Models GlobeNewswire
Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO PR Newswire
Gupshup.io Positioned as a Major Player in the 2023 IDC MarketScape for Communications Platform as a Service MarTech Series
AroundDeal Secures Millions in Pre-A Funding to Further Scale B2B Intelligence Database and Platform Yahoo Finance
Prospective Raises $6M Seed to Access, Analyze, and Visualize Large Datasets in Real Time MarTech Series
People.ai Boosts AI-Driven Insights in Microsoft Sales Copilot Through New Integration PR Newswire
iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch, and Scale Podcast Content Business Wire
Qualtrics Launches XM/os2, the Next Generation of the Qualtrics Platform Fully Enabled With AI MarTech Series
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