Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, July 5, 2025
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In This Issue
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ARTICLE
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Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth
Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey.
Read more ➔
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RESEARCH
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Eight Less Traditional Ways People Are Using AI at Work
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.
Check out the study findings ➔
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ARTICLE
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Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing
B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences.
Read more ➔
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INFOGRAPHIC
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Five Strategies of Business With Standout Productivity Growth
Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research.
See the infographic ➔
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ARTICLE
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Become a Better Leader: Five Steps Toward Discovering Your Blind Spots
Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making.
Read more ➔
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RESEARCH
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The State of Hybrid Work
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.
Check out the study findings ➔
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SPONSORED ARTICLE
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How Association Media Delivers for B2B Marketers What Algorithms Cannot
Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writer, Reclaim Your Creativity!
Like the caramel center is to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on. Join Ann in How to Write Like the Robots Can't, available now to PRO members.
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Upcoming Events
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JUL
9
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60 minutes | Session 7 of Modern Email Marketing Essentials
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JUL
10
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45 minutes | sponsored by Canto
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
17
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60-minute webinar | sponsored by Goldcast
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