Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 9, 2025
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In This Issue
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ARTICLE
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From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes
Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact.
Read more ➔
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RESEARCH
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Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
Check out the study findings ➔
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ARTICLE
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The Limitations of B2B Email Marketing Benchmarks
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 8, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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How Americans Use Social Media
Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.
See the infographic ➔
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ARTICLE
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Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events
B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how.
Read more ➔
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INFOGRAPHIC
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AI and the Future of B2B Marketing
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.
See the infographic ➔
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Upcoming Events
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AUG
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45 minutes | sponsored by Convertr
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AUG
21
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 11!
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