Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, September 27, 2025
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In This Issue
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ARTICLE
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How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for B2B Marketers
Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value.
Read more ➔
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RESEARCH
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More Concerned Than Excited: How Americans Feel About AI
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.
Check out the study findings ➔
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ARTICLE
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Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search
Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 26, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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Five UX Trends Every B2B Marketer Should Know
Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth.
Read more ➔
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INFOGRAPHIC
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The Rise of AI-Enhanced Resumes and Job Applicants
Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a form of fraud, according a recent survey.
See the infographic ➔
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SPONSORED ARTICLE
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Your Marketing Career: Choosing the Right Business Structure
Learn how you can navigate business structures like sole proprietorships, LLCs, and S-Corps to balance liability, taxes, and growth opportunities.
Read more ➔
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RESEARCH
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Email Subject Lines and Phrases That Stress Workers Out the Most
Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-of-office email? To find out, researchers surveyed 1,000 professionals in the United States.
Check out the study findings ➔
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