Vol. 3 , No. 45     November 16, 2004

 


In this Newsletter:

  1. B2B Relationships Built to Last (Part 2)
     
  2. Inconceivable! 7 Misconceptions About Lead Generation
     
  3. Renewable Corporate Entrepreneurship: The Path to Sustainable Growth
     
  4. Marketing Events: What Works, What Doesn't
     
  5. SWOT Team: When a Brand Is Merged
     
  6. The New Era of Passionate Account Service
     
  7. Branding and the Customer Experience
     

OneUpWeb

Biz Leaders Ignore SEO & Lose Sales--Studies Show

Two Oneupweb studies show that business leaders lose potential sales by ignoring search engine optimization (SEO). These thorough studies compare the performance of Fortune 100 and 100 top e-retailers.
Click for free downloads.

Oneupweb.com

Get our MarketingProfs RSS Feed here

See below for Advertising, Subscription and Contact information.

Allen Weiss
B2B Relationships Built to Last (Part 2)

Long-term business relationships are possible, and the good news is that you don't even have to have the lowest price to make them last.

In fact, your prices can be higher than your competitors' when you have the edge of a long-term relationship.

Get the full story.

Please note: This article is available only to paid subscribers. Get more information or sign up here.

Claria

HOW MUCH MORE EFFECTIVE COULD YOUR ONLINE AD BE…
If every ad were seen by someone who was interested in your product or service?
Find out what Claria can do for you.

Mike Schultz and John Doerr
Inconceivable! 7 Misconceptions About Lead Generation

As service and technology firms begin to awaken from a long, recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up outbound marketing, your first step should be to re-examine your firm's thinking about what works and what doesn't.

Consider the following seven service lead-generation misconceptions.

Get the full story.


Dean Robb
Renewable Corporate Entrepreneurship: The Path to Sustainable Growth

Disciplined, renewable entrepreneurship is the source for continuous generation of "disruptive innovations"—products and services that alter the rules of the competitive landscape, in your favor.

It ensures rapid, effective response to evolving customer needs. It's the source of employee passion, creativity and commitment. Here's how to nurture it.

Get the full story.

 

A Note to Readers

A Cornucopia of Know-how

Hello discerning reader!

Welcome to this week's newsletter. Thanksgiving may not be until next week, but there's a veritable feast of advice and know-how in this week's issue.

Don't miss Allen Weiss's next installment in his series on lasting B2B relationships. In it, he answers the query he posed last week: If you really want to let that special someone (or company) know how much they mean to you, would you send them fresh flowers—or dried ones? The answer might surprise you.

Also, Mike Schultz and John Doerr bust seven myths of lead generation in the well-written and knowledgeable, "Inconceivable! 7 Misconceptions About Lead Generation." (If, like me, you are a fan of The Princess Bride, you have all the more reason to check out their piece!)

Finally, I was recently handed a copy of Kristin Zhivago's new book, Rivers of Revenue: What to do when the money stops flowing (Smokin' Donut Books, 2004).

Kristin is a marketing veteran who understands customer behavior, and in her new book she offers a new take on selling pretty much anything: ideas, services or products. (She's also a good writer, which makes the 323 pages a whole lot more enjoyable.) The book is both inspiring and practical, which is a powerful tonic, in my view.

Thanks for stopping by. As always, your feedback is both welcome and encouraged.

Until next week,

Ann Handley
ann@marketingprofs.com
MarketingProfs.com


 

Last Issue's Top 5

  1. B2B Relationships Built to Last (Part 1)
  2. Strengthening Your Brand Through Affiliations
  3. Why Demonstration Compels Customers to Buy
  4. Keywords to Improve Site Conversion Rates
  5. SWOT Team: Communicating with One Voice
>>Sponsored Links
INCREASE YOUR RESPONSE RATE + MAKE SALES
Global IntelliSystems - Everything you need in e-mail marketing.
GLOBAL INTELLISYSTEMS - BEST IN E-MARKETING
Clients need email marketing help?
Emma's private-label service will make you a superhero.
Can I wear a superhero costume? (Yes.)

Recent Know-How Exchange Questions/Answers

  1. Market a New Direct Marketing Company
  2. What's the Most Successful Media For Advertising
  3. Software To Update Data In Multiple Stores?
  4. New Skin Care Product Quandry
  5. Marketing School For Little Tiny People
 
 

 

M. H. "Mac" McIntosh
Marketing Events: What Works, What Doesn't

What works and what doesn't work in event planning?

Here are tips to help you discern what does (and avoid what doesn't) work when planning your next event.

Get the full story.


Meryl K. Evans and Hank Stroll
SWOT Team: When a Brand Is Merged

A name change could mean disaster. How does a company regain its brand without gaining a bad reputation for the constant changes it has undergone?

Also this week, read your answers to last week's query: What's the best way to access other divisions of the same company?

Get the full story.

MarketingProfs Know-How Seminar

Search Engine Optimization:
Maximize Your Natural Search Channel

This Thursday...don't miss it.
Learn More Here

Eric Thiegs
The New Era of Passionate Account Service

Times have changed for the account service department. Our role as account executives is to lend expertise and insight as we hack the path for our clients through a post 9-11 marketing jungle.

Get the full story.


Suzanne Taylor
Branding and the Customer Experience

A brand means much more than its product and service features. Brands are built from nothing less than the sum of a customer's experiences with a product, service or company.

Customers' total brand experience will determine whether they will buy anything more from the company and, just as importantly, whether they'll spread awesome or awful word-of-mouth to friends and family.

Get the full story.

Contact

Publisher:Allen Weiss
amw@MarketingProfs.com

Content: Ann Handley
ann@MarketingProfs.com

Strategy and Development:
Roy Young
roy@MarketingProfs.com

Director of Premium Services
Val Frazee
val@MarketingProfs.com


Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com

Subscribe to our Future Newsletters

Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.



We value your Privacy!

Advertising Info

Reach a professional advertising and marketing audience. Visit here to get our contact info. and our current media kit.
Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here.

To leave our mailing list, simply send us a blank e-mail here.

Copyright © 2004 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC  | 419 N. Larchmont  |  #42 |  Los Angeles, California  |  90004
We protect your privacy
All logos and names are the copyrights of the respective owners