Question

Topic: Strategy

New Skin Care Product Quandry

Posted by Anonymous on 11/11/2004 at 12:06 PM ET 125 Points
My company makes high quality skin care products which we sell in bulk mostly to three or four large clients who use their own branding and marketing. Our visibility to the retail client and to our non-clients in the inductry is very low.

We have recently had a burst of creativity and obtained a couple of use patents on a produts that we believe are revolutionary. We are investing a relatively large amount of money to buy the scientific equipment to obtain the data to demonstrate that the product works and is better than anything on the market right now.

The problem is that we have no marketing strategy other than just selling the product to our exisitng clients. In the way that we have always done so. It is a very risk averse strategy.

Since our manufacturing capacity is not larget the long term goal is to either licence or sell the product patent to a large cosmetics firm so that we can all retire to Bali, what is the best way to achieve this?

FYI we have a small client that owns a very high end boutique, I have been thinking about how a partnership with them may anable us to obtain the word of mouth effect that we need. How would this be best approached?
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RESPONSES

  • Posted by Peter (henna gaijin) on 11/11/2004 at 5:48 PM Accepted
    Just to put a name to your past strategy, you are private labeling your products.

    It sounds like you already have a feel for what the best strategies would be - license or sell patent.

    I am challenged with trying to give any more advice than this, as we don't have much in the way of details. Perhaps starting some business with you current manufacturing to demonstrate that the product is better with real products.
  • Posted on 11/16/2004 at 12:41 PM Member
    I may have a distribution channel for you here in the U.S. send me an email if interested. Also I can probably get your white paper and University testing done at UCLA. send me an email if interested dan@vaser.com
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