Greetings, discerning readers!
This week, longtime contributors Jackie Huba and Ben McConnell return to the pages of MarketingProfs with a truly instructive and terrific piece on soliciting customer feedback.
Jackie and Ben name the biggest obstacle to learning what your customers really think about you – fear. As they write, “We fear they’ll tell us our product or service stinks, that we’re horrible people and we should never have set foot on earth.”
Well, as any decent therapist will tell you, you’ve gotta face that fear head-on to make it lose its grip on you. And Jackie and Ben draw you a roadmap for doing just that in “Fight the Fear: The 10 Golden Rules of Customer Feedback.”
Also this week, don’t miss the third of four installments on branding by co-authors Debbie MacInnis and CW Park.
This week, in “How Your Company Can Create Brand Equity,” the pair give you the inside skinny on what makes a customer tick when it comes to a brand. MacInnis and Park look at the big questions (What makes a customer buy a brand?) but fortunately apply the answers to how you can create brand equity with your brand... right here, right now. Check it out.
And tell me what you think. As always, your feedback is both welcome and appreciated.
Until next week,
Ann Handley
MarketingProfs.com
ann@marketingprofs.com
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