Question

Topic: Other

Marketing Versus Communications

Posted by Anonymous on 3/1/2004 at 10:13 AM ET 250 Points
Does anyone have a good definition of the difference between marketing and communication? Everyone at work seems to think marketing and communication are one in the same. I disagree. I think communication is part of marketing. This area of the college is being reviewed this week and I want to have a good supporting message that will help put everyone on the same page. Marketing, as defined by my peers, is sending out new releases and creating publications or advertisements. Thank you in advance!
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RESPONSES

  • Posted by Pepper Blue on 3/1/2004 at 10:38 AM Accepted
    Definitely not the same.

    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

    If you mean specifically marketing communications (not just communications) these are the strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.

    Hope that helps.
  • Posted by Blaine Wilkerson on 3/1/2004 at 12:09 PM Accepted
    Communication: and exchange of information.

    Marketing: the process or technique of promoting, pricing, branding, defining, refining, measuring, designing, selling, and distributing a product or service.


    Communication is a core value of marketing, but definately NOT synonymous.

    Good Luck with the meeting!

    - Jett Enterprises, Inc.
  • Posted by ReadCopy on 3/2/2004 at 4:34 AM Accepted
    Who thinks that they are the same ? Take them out and shoot them :-)

    Its true that many people think of marketing as either just sales or advertising (which I guess is where the communications comes from!).

    I truely believe that its in our own power, as marketing professionals, to promote the real use of marketing within our own organisations and the business community at large.

    To make marketing credible, which is the real problem with the lack of awareness about what we do, we must all act more responsibly and talk more about strategy, ROI etc, everything the board want to hear.
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