I donít pretend to be a big cheese in the online space. But having worked in and around online marketing since my 7-year-old daughter was a newborn, I do feel like Iíve witnessed (and in some cases participated in) an amazing evolution.
That evolution is especially palpable in online discussion. As someone who actively participated in email discussion lists in the mid-1990s and launched one of them (the now-defunct ClickZ Forum) in the late 1990s, nothing thrills me more than to see new discussion ground being broken.
For example, here are MarketingProfs, itís been great to see the evolution of the Know-How Exchange .
Those of you who havenít dropped byÖ you should! My colleague Val Frazee does an incredible job of keep things hopping over there, and itís awesome to experience the collaborative effort, with participants weighing in on everything from career training to marketing metrics. The Exchange is free and open to anyoneófrom a Realtor looking for help with email regs to a consultant looking for ROI benchmarks.
At the other end of the spectrum, my long-time colleague Bill McCloskey recently launched a private discussion list called The One Hundred Club. Billóalong with Nick Friese of MediaPost and Nick Johnson of Revenue Scienceóhas created an active and outstanding discussion list with some of the best brains in the online marketing space. (Read details, along with some of Billís interesting insights about what makes for a good discussion list, here .)
Whatís interesting about both of these lists is that they do a great job of keeping themselves fresh and compelling. They have very different models and operate from different perspectives. But each, in my mind, does a great job of encouraging its members to participate in meaningful ways.
Enjoy this weekís issue! As always, your feedback is both welcome and encouraged.
Until next week,