Greetings, discerning readers!
Last week, in our Premium offering, Roy Young talked up the importance of grokking your customers. Roy highlighted 15 new books that deal specifically with focusing your company on truly understanding its valued customers.
This week, Raymond Pettit builds on Roy's piece in a new Premium offering, "What to Do With Customer Data Overload." He looks in depth at one of the best of these new titles, Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer, by Merlin Stone, Alison Bond and Bryan Foss (Kogan Page, 2004).
As Ray describes it, the new release is a guidebook focused on just what to do with data and marketing research to eek out optimal customer intelligence. Don't miss the book. Or, at least, don't miss Ray's excellent review of it.
Also this week, one of my favorite MarketingProfs contributors, Matthew Syrett, pens an interesting piece in which he suggests that marketers apply genetic algorithms to what you might have thought would have been the art of Web page layout.
His thought-provoking piece, "Not-So-Mad Science: Genetic Algorithms and Web Page Design for Marketers," may not be your typical MarketingProfs article. But, in this case at least, I think that's a good thing.
Thanks for stopping by, and feel free to let me know what you think. As always, your feedback is both welcome and encouraged.
Until next time,
P.S.: As you read this, I'll be in Santa Barbara, California, hunkering down with Allen, Roy, Val, and the rest during the MarketingProfs semiannual company "junket." We'll eat, we'll laugh, but mostly we'll discuss and map out the continuing evolution of MarketingProfs. In other words, I may be a bit slow on email this week; thanks for your understanding and patience