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Vol. 5 , No. 18     May 2, 2006


In this Newsletter:

  1. 10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2)
  2. Has Advertising Killed Itself?
  3. The Fundamentals of Permission-Based Email Marketing
  4. The Real Buzz: B2B Word-of-mouth Marketing for IT
  5. The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 2 of 2)
  6. Bridging the Gap: Click-to-Call 101
  7. Database Marketing: It's All About Creating Customers

Exact Target

2006 Trends & iPod Referral

UPDATED FOR 2006! Precision email solutions company, ExactTarget, works with over 3,000 companies including Home Depot, Honeywell, and Scotts. They’re offering a brand new whitepaper, "10 EMAIL TRENDS FOR 2006", including insight on relevance, frequency, design and more. If that isn’t enough, ExactTarget offers a REFERRAL PROGRAM with drawings for Video iPod's!

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Premium Content

Stephan Spencer
10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2)

Blogging is one of the hottest trends on the Web. Whether yours is an individual blog, a group blog, a character blog, or a CEO blog, there's no doubt that, done right, a blog can position you as a thought leader, bring your Web presence to life, and help you engage with your customers.

But with over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it's not a given that you'll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Read on as Stephan shares his secrets.

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.


Best Practices for Software Demos: Free Webcast
Software demonstrations aren't known for their entertainment value, but they don't have to be boring. Join us for a 30-minute webcast to learn how to turn your dull demonstration into a winner. You’ll learn how to engage and capture your audience in the first 6 minutes.
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Tom Asacker
Has Advertising Killed Itself?

The more ads look and sound the same, the more we simply let them fade into our subconscious. They become little more than background noise.

What's an advertiser to do?

Get the full story.

Neil Anuskiewicz
The Fundamentals of Permission-Based Email Marketing

Despite the death knell sounded for email marketing, it has persevered as the most direct and effective way to reach your customers. It's critical, however, to reach them on their terms.

Here's the basics on how to send permission-based email that speaks to your clients and prospects.

Get the full story.


A Note to Readers

It's Sanskrit to Me

MarketingProfs publisher Allen Weiss is (as we say in Boston) "wicked smaht" when it comes to technology issues. In that way, we complement each other beautifully. As we work on opposite coasts (he's in LA), I email him and say something like, "It would be great if..." and Allen is like Staples in his response: "Yeah, we've got that."

Except this time. This time, Allen is stymied.

Specifically: we can't get Technorati to pick up our blog feeds in our newest baby, the MarketingProfs Daily Fix blog. And as all of your bloggers know, that makes us the ugly girl at the school dance: pretty much invisible.

This past weekend, I posted a version of the above on the MarketeingProfs blog, and I sought solace and solutions from our audience (and, by the way, the issue is ongoing—so feel free to chime in if you can provide either.)

After I posted it, I realized we are far from alone in our confusion. My new friend Eric Kintz, who writes a blog called Marketing Excellence for HP, posted a similar query in his excellent blog, and this week's Premium author, Stephan Spencer, delves into the subject of blog search in the first of his two-part series. Al I can say is: Hooray for individuals like Stephan!

Until next week,

Ann Handley
Chief Content Officer

PS: And, by the way, after dealing with this stuff, I'm amending one of my blog posts from last week — "Got Traffic?" In it, I wrote about the frustration of blogs as a publishing tool—that you might deliver your content to your audience faster than take-out Chinese, but the same old publishing rule of growing your audience one reader at a time still applies.

The amendment is this: the same old publishing rule still applies, but some of it is written in technical Sanskrit.


Last Issue's Top 5

  1. Marketing ROI Moves From the Agenda Into Action
  2. Secrets of Tradeshow Lead Management: Quality Trumps Quantity
  3. Jumbo Shrimp Marketing: Get Bigger by Acting Smaller
  4. Generating Leads, Brand, Relationships, and Trust at the Same Time
  5. Reverse-Engineer Your Marketing
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What can YOU learn in 90 minutes?

May 11, 2006
Marketing Research the Guerilla Way
Robert Kaden, author of Guerrilla Marketing Research, presents tools to develop action-oriented research and guidelines for stretching your research budget.

May 18, 2006
How to Build a Customer Experience Management Framework
Professor Bernd Schmitt of Columbia Business school presents a five-step tool for managing the customer experience.



Steven Nicks
The Real Buzz: B2B Word-of-mouth Marketing for IT

Finding ways to encourage customers to talk about your company and products is easy once you know what to do. Even in the B2B space, you can indeed create buzz.

Get the full story.

Need to know more? Play the recording of our Thought Leader Summit: Buzz Marketing.

Note: This panel discussion is available to paid subscribers only. Get more information or sign up here.

Tim Kitchin
The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 2 of 2)

Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address the root cause of customer abuse—data gathering, CRM, and analytical processes that systematically abuse customers without their knowledge.

Here is the second of a two-part argument for an identity preference service to protect the integrity of the entire relationship marketing industry.

Get the full story.

Austin lawrence

Predict Survey Results and Win up to $1,000!

Think you’re a marketing expert? Test yourself against the best in the Directions Research America Says Survey Contest. Win $1,000 for first place and $500 for second place by proving you know how average Americans will answer interesting and entertaining questions in the next America Says survey.

It’s fun and easy to play. Visit here and click on the contest. Even if you don’t win, Directions Research can help you with your next marketing challenge. Click here to learn more about us.

John Federman
Bridging the Gap: Click-to-Call 101

With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both.

Get the full story.

Need to know more? Play the recording of our popular seminar: Lead Generation, Qualification and Tracking.

Note: This seminar is available to paid subscribers only. Get more information or sign up here.

Scott Petinga
Database Marketing: It's All About Creating Customers

Database marketing is about creating customers. Once you have a customer, you have a first sale and an opportunity to make the second, third, and more sales over time.

But if you settle for a single sale but lose the customer, you must start over and resell each and every time.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley< /font>

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Val Frazee

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