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Vol. 5 , No. 32     August 8, 2006


In this Newsletter:

  1. Nine Summertime Marketing Tips to Boost Yearend Sales
  2. Are You a Candidate for 'Stressed-out' Marketing?
  3. Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2
  4. Why and How to Create a Voice of the Customer Program
  5. How Web Feeds Link Publishers and Subscribers
  6. It's Time to Sell: Do You Know Where Your References Are? (Part 2 of 2)
  7. Marketing Challenge: When Branding Equals Loyalty


Marketing Automation
Checklist and ROI

With 9 out of 10 leads
discarded by your
B2B sales team
– the ROI on
systematic lead
cultivation is

Get 15 to 35% more
qualified opportunities

out of your B2B sales
funnel – this quarter.

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Premium Content

Eric Nitschke
Nine Summertime Marketing Tips to Boost Yearend Sales

Summertime is traditionally when most of us kick back and relax in the sun. But marketing managers know it's also the calm before the storm. With so much revenue potential on the line in Q3 and Q4, summer is when managers turn their attention to setting strategy for ramping up their sales teams toward fall success.

So, how is your money best spent? What really helps salespeople move business through the funnel? What messages are most likely to resonate with customers? The following 10 tips are based on years of experience living the challenges you face at yearend.

Get the full story.

Want to see what others are doing? Click the button to download the Marketing ROI (Year 2) Benchmark Report.

Note: This article and the Benchmark Report are available to paid members only. Get more information or sign up here.


Boost results of your next B2B
direct mail campaign by 25-40%!

Learn how you can get MORE people to respond to your next B2B direct mail campaign with the power of guided voicemail. Get Boxpilot's free 7-page report "Boosting Direct Mail Results," and start improving your response rates today!

Paul A. Barsch
Are You a Candidate for 'Stressed-out' Marketing?

It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin diligently signing contracts and distributing spend for marketing investments throughout the year.

But pretty soon, you begin to get the funny feeling that something—perhaps the cost-cutting chainsaw—is in the offing. Your worst fears are confirmed when, four months later, the CFO knocks on the office door and mentions the marketing budget has just been cut by 70%.

Suddenly, you are a candidate for "stressed out" marketing.

Get the full story.

Cliff Kurtzman
Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2

The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also because of social outrage generated by those who view it as an inappropriate and unsafe environment for teenagers.

Here, Cliff looks at what has happened with MySpace, what has changed, and what he's learned about the online social networking business model over the past 12 months.

Get the full story.


A Note to Readers

Growing Up (and Growing, Period)

Greetings, discerning readers. Big news this week at MarketingProfs:

Every Monday morning, Mack Collier updates his list of the Top 25 Marketing Blogs, and bloggers flock to The Viral Garden like kids to Santa’s lap.

Last week, it was Christmas in July for us here at MarketingProfs, as our blog, the Daily Fix, debuted on the Top 25 list. (Until July 14, the MarketingProfs Daily Fix was not tracked in Mack's list because it didn’t have a unique domain to distinguish its traffic from other MarketingProfs traffic.)

The Daily Fix debuted at number 22, where it remains this week, as Alexa hasn’t updated its rankings. But we won’t stay there for long. As Mack said yesterday:

"…the Daily Fix continues to set a torrid pace. If Alexa had updated, DF would have probably jumped to the Top 15. So don't be shocked if Daily Fix cracks the Top 10 for the next list, assuming Alexa wakes up between now and then."

Read the full list here.

If you haven’t already checked out the blog, cruise on over Daily Fix and check it out.

Until next week,

Ann Handley
Chief Content Officer

p.s. I’m looking for a very sharp editorial person or two to round out the growing MarketingProfs staff. If you are based on the East Coast (preferably, Boston or New York) and have a passion for marketing, content, and – best of all - MarketingProfs, please drop me a line ( I get a ton of email, so please put something in the subject line to distinguish yourself as a potential hire.


Last Issue's Top 5

  1. Measuring Your Top Marketing Strategies
  2. Four Ways to Get More Out of Your Annual Planning and Budgeting
  3. The Trouble With Elevator Speeches
  4. The Value of Blog Advertising
  5. The High-Tech Marketing/Business Model Boot Camp (Part 2)
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Newly Posted Jobs

  1. Business & Legal Reports
  2. Panda Restuarant Group, Inc.
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  5. Panda Restaurant Group, Inc.
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Promise Phelon
Why and How to Create a Voice of the Customer Program

Why should you create a Voice of the Customer program? And what steps should you take to do so?

Get the full story.

This author conducted a related survey with us. Click here to view the B-to-B Voice of the Customer Benchmark Survey.

Note: Benchmark Survey Results are available to paid members only. Get more information or sign up here.

Brent Hill
How Web Feeds Link Publishers and Subscribers

There's an invasion of little orange buttons on Web sites, and it has nothing to do with a new marketing campaign from Home Depot.

Often labeled "XML," "RSS," or more recently "Subscribe," feeds are playing a leading role in the user-controlled distribution and fragmentation of Web content.

Get the full story.

Onstream Media

Lead Generation For The Complex Sale - Webinar

"8 Critical Success Factors for Lead Generation"
Thursday August 10th at 10:00 AM PT / 1:00 PM ET

Register Now!

David Sroka and Jim Forrester
It's Time to Sell: Do You Know Where Your References Are? (Part 2 of 2)

A customer reference program can have a significant impact on all customer-related functions in an enterprise. To maximize and demonstrate the strategic business benefits of a program, an effective RMS needs—at a minimum—the following capabilities....

Get the full story.

Meryl K. Evans and Hank Stroll
Marketing Challenge: When Branding Equals Loyalty

This week: When done right, desktop-based applications are beneficial tools that give marketers a way to keep customers engaged with their company by providing them with entertainment, information, or functionality. Here's how marketers are tapping into their power.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

Strategy and Development:
Roy Young

Director of Premium Services
Val Frazee

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