|
 |
Premium Content |
 |
Stephanie G. Hlavin
Case Study: Smart Marcomm Strategy Enables Precision Manufacturer to Nearly Double Sales in One Year In the world of engineers, where numbers and measurable impacts reign supreme, marketing communications may seem like a bunch of mumbo jumbo, a pointless exercise in corporate frivolity. But not to electronics components manufacturer Minco. Challenged by the company's president to increase sales and the workforce 50% over five years, Minco first invested in marketing communications to spread the vision, increase alignment, and build the brand among employees. Just one year after kicking off the branding and marketing campaign, Minco has grown both sales and the workforce by 43%. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. |
 |  | 
Discover the Hidden Value of Transactional Email
Learn how top online retailers use transactional emails to
up-sell, enhance branding and improve customer loyalty.
Silverpop's new study reveals revenue-boosting secrets!
Silverpop – Your Partner for Email Marketing Success
Download your free copy today!
|
|
 |
Nilofer Merchant
Five Ways to Develop a Dialogue With Key 'Influencers' Most companies don't know what to do to systematically guide this new breed of consumer marketing advocates. But you can build a "program" that will enable you to access and develop a dialogue with these key influencers. Get the full story. |
Jodi Bash
Online Marketing on a Shoestring Budget There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers. They key is to understand what you need and find the service that best fits your needs. Get the full story.
|
|
 |  | |
A Note to Readers Making a Case for Marketing Greetings, discerning readers. Last week, our new Case Study feature debuted. Premium members now receive a new Case Study each week, in addition to all of the regular goodies (a weekly Premium article, a monthly template or guide, and a quarterly benchmark study) they're accustomed to receiving as part of their honkin' cool Premium Membership package. This week, the Case Study appears in our usual Premium article spot--but only for this week. Next week, it moves just above this note, so look for it, because you won't want to miss our upcoming Case Studies on Annie's Homegrown, the Sideways Wine Club, and the nonprofit Points of Light Foundation, to name a few. In this week's Case Study, author Stephanie Hlavin looks at electronics components manufacturer Minco. Challenged by the company's president to increase sales and the workforce 50% over five years, Minco first invested in marketing communications to spread the vision, increase alignment, and build the brand among employees. Just one year after kicking off the branding and marketing campaign, Minco had already grown both sales and the workforce by more than 40%. Check out how they did it. Thanks for stopping by! As always, your feedback is both welcome and encouraged. Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs p.s. We've extended our year-end Premium membership sale until tomorrow -- just for readers of this note -- so sign up now.
| | |  |
|
|
Roger von Oech
'What's Your Mantra?' Recently, the author has heard the term "mantra" used much more in a business context, as in a "guiding principle" that inspires you to do whatever special things you do. In the past it might have called a "motto," or a "creative strategy," but today... it's a mantra. So what's your mantra? Get the full story. |
Suzanne Lowe
The Problem of Defining Professional Services Marketing Expertise It appears that these differing expectations, and the evolution of the role of professional services marketer, have begun to fall into two distinct camps, both of which are grounded in expertise: the efficiency specialist, and the analytical specialist/market creator. Get the full story. |
 |
Make Your Opinion Count Become a MarketingProfs Benchmarker. Participate in periodic Marketing Surveys. Give us article ideas.
Earn our eternal gratitude.
Join MarketingProfs Benchmarkers
|
| |  |
Susan Solomon
When Work Becomes Fun and Games: The Marketer's Dilemma Rejecting corporate games is risky, especially for marketers who need to be—and should be— team players. The author writes from many years of experience engineering scavenger hunts through Disneyland and cruise ships, directing countless silly videos and employee film fests, and choreographing send-up musicals, dance-a-thons and sing-alongs. Get the full story. |
Meryl K. Evans and Hank Stroll
Marketing Challenge: Working as a Team Marketing team members, as well as services and sales employees, must work together like this season's football players to achieve company goals.
Read on for excellent advice on how to work better as a team. Get the full story. |
|
 | | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
Roy Young
roy@MarketingProfs.com
Director of Premium Services
Val Frazee
val@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
| Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.
| Advertising Info
Reach a professional
advertising and marketing audience. Visit here to
get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
|
You received this
newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter
format to text or html, change your email address by going
here.
To leave our mailing list, simply click here.
Copyright © 2006 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004
We protect your privacy
All logos and names are the copyrights of the respective owners
|
| | |
|
Send our newsletter to a friend or colleague.
Create, send and track it in style with Emma.
The supply-chain solution for your marketing materials.
