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Vol. 6 , No. 31     July 31, 2007


In this Newsletter:

  1. Six Keys to Lead-Generation Success
  2. Blogging Baby Steps: How to Join the Conversation Without Starting Your Own
  3. ROI Marketing: Are You Prepared?
  4. How to Write a Strong Sales Message and Still Achieve 'Risk Reversal'
  5. Search Engine Optimization for Google's Universal Search: Back to Square One?
  6. Dynamite Branding
  7. How To Create a Video Campaign Concept


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Premium Content

Eran Livneh
Six Keys to Lead-Generation Success

Lead generation is an important function, yet one of the least understood and most mismanaged in many organizations. Why is that so, and what can you do to put in place a best-in-class lead generation program?

Here are six keys to getting lead generation right.

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.


Clickatell Mobile Marketing Handbook

Success Stories, Critical Industry Applications, Mobile Campaign Examples, and SMS Statistics

Download Now

TJ McCue
Blogging Baby Steps: How to Join the Conversation Without Starting Your Own

There is a healthy respect and fear-factor surrounding the blogosphere, even for those of us with some background in online community building.

So let's start with some baby steps. Step one: Listen first, and then join the conversation.

Get the full story.

Lauren Tucker, PhD
ROI Marketing: Are You Prepared?

No matter how savvy the marketer, the impact that ROI marketing will have on the corporate culture can be an eye-opening experience. ROI isn't just a nifty tool to keep vendors in line. The infrastructure frameworks that serve the ROI model will lay bare the decisions of everyone who touches the marketing program, and that includes you.

So what must you be prepared to do if and when your company embarks on the lofty quest of ROI marketing?

Get the full story.

Find out how other marketers are using ROI. Check out this benchmark report now.
Benchmark Report: Marketing ROI (Year 3)

Try Premium membership and get instant access to Benchmark Report: Marketing ROI (Year 3). Sign up today.

This Week's Case Study
How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted Emails

A Note to Readers

Pah-tay Time: It's Our 100th Seminar!

Greetings, readers!

Did you see the email from MP Seminar Junkie Shelley Ryan this week? In her own inimitable style, Shelley writes:

“It's party time! This Thursday’s online seminar is a cause for celebration around here, because it's going to be the 100th added to our library. To mark the occasion, we've got an important topic, a very special presenter, and a surprise for you at the end of the broadcast.”

She’s talking about this Thursday’s virtual seminar, when MP Publisher (and all-around smart guy) Allen Weiss presents Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentation.

Allen will be bringing you the same expertise that he shares in USC and Stanford executive education gigs. He's talking about segmentation, an analytical process that too many marketers are getting all wrong.

As Shelley said, “If you want to make sure your company is targeting the right customers, don't miss this seminar. Allen has a gift for making complex marketing concepts come alive.”

And speaking of gifts... MP is giving away a $100 Amazon certificate at the end of Thursday's broadcast. I'll be on hand to introduce Allen and moderate the audience Q&A, after which I’ll pick one lucky person at random from the audience.

Sign up here now, and watch for a reminder from the Seminar Ninja Shelley on Wednesday.

See you there,

Ann Handley
Chief Content Officer

PS: Or sign up to be a Premium Plus member and get all of our online seminars for a year, for one low price.


Last Issue's Top 5

  1. How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site
  2. A Web Site Without Video Is Like...
  3. MP Classic: Three Steps to Great Copy
  4. A Glimpse Into the Future of Advertising: Japan's Dentsu
  5. Web Site Creation and the Eye of the Spider
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Newly Posted Jobs

  1. CommonWealth Central Credit Union
  2. WRA, Inc.
  3. Institute for International Research
  4. Ratliff & Taylor
  5. National Federation of Independent Business
  6. Gap Inc.
  7. Big Thinkers United
  9. Heatcraft
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It's our 100th Online Seminar!

Thursday, August 2nd
Tighten Up Your Marketing Plan: The Nuts & Bolts of Segmentation
We're celebrating by bringing MarketingProfs founder Allen Weiss to speak on this important topic. AND we're giving away a prize at the end!

Want the first 99 seminars, too?
Become a Premium Plus member to have access to EVERYTHING.


Nick Usborne
How to Write a Strong Sales Message and Still Achieve 'Risk Reversal'

There are two of the things you need to do with an effective sales page: You need to write a strong sales message, and you need to minimize the perception of risk.

In other words, you need to write compelling sales copy, at the same time keeping anxiety levels at a minimum. Here's how.

Get the full story.

Scott Buresh
Search Engine Optimization for Google's Universal Search: Back to Square One?

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. That changed in the middle of May 2007, when Google began rolling out its "Universal Search."

This new search option may have long-term repercussions for every search engine optimization company if it becomes the standard.

Get the full story.

Premium Plus Membership

50 Weekly Online Marketing Seminars --
One Low Price

This week's seminar features Founder and CEO of MarketingProfs Allen Weiss.
More than 50 Online Seminars Each Year (each one a $99 value), plus all of the seminars in the Archives. And 100% Access to Thousands of Articles, Research, Marketing Templates, and Special Reports. All for the low price of only $199.

Join us as a Premium Plus Member Today

Martin Lindstrom
Dynamite Branding

As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years will have to change course.

Ads need to be intriguing in some way; they need to urge us to watch them.

Get the full story.

Jerry Bader
How To Create a Video Campaign Concept

If you want to be cutting edge, the way to do it is with audio and video.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

Strategy and Development:
Roy Young

Customer Service

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