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Vol. 6 , No. 34     August 21, 2007


In this Newsletter:

  1. We Know Our Net Promoter Score: Now What?
  2. Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)
  3. The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)
  4. How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda
  5. What the Web Marketer Should Know About Facebook
  6. 13 Winning Ways to Make Enemies in the Press
  7. Seven Ways Your Company Can Harness the Power of Blogs


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Premium Content

Jeanne Bliss
We Know Our Net Promoter Score: Now What?

There is a frenzied optimism on the simplicity and potency of the new NetPromoter concept. But beware, if your end game is simply pushing for the greatest NetPromoter score—know that at the end of the day this may just be the latest of your corporations' customer scoreboards.

As with any customer feedback system, it's what you do with the information that's key.

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.


Inside the Secret World of White Listing

Enterprise email marketers can greatly enhance deliverability by getting added to ISPs’ white lists of trusted senders. Navigate the process with insight from Silverpop

Silverpop – Your Partner for Email Marketing Success

Download your free copy today!

Leland D. Shaeffer
Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)

How can marketing professionals engage the customer to produce ideas for radical innovation?

Marketing's leadership should materialize in five ways.

Get the full story.

Jordan Ayan
The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)

If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked.

Here are 100 more you should avoid using as well.

Get the full story.

This Week's Case Study
How an ISP Used Online Chat to Lower Customer Service Costs and Achieve an 80% Customer Satisfaction Rate

A Note to Readers

Top 10 Reasons to Attend Our B2B Forum

Here are the Top Ten Reasons you have to be at the MarketingProfs B2B Forum: What Drives Sales, What Works, and Sticks, on October 1 and 2 in Chicago.

1 You must evolve from tactical lead generation to strategic ownership of the customer relationship and experience.

2 You want to leverage new digital channels to create buzz for your product or service.

3 You need to learn the best practices for creating email that gets open and converts.

4 You have to learn how to tell whether a creative approach will perform.

5 You want effective tools for understanding site visitor expectations and motivations.

6 You want to see innovative approaches to apply dashboard metrics, ROI measurements and analytics for lead generation strategies.

7 It's time to drive greater brand consistency across customer touch-points.

8 You need to create premium offers and content that builds credibility and sales.

9 You're dying to know the five must-use steps to generate positive word-of-mouth about your brand.

10 You have to learn how to use SEO to evaluate your competition.

And Reason #11: Register by September 1 and save $150!

Until next week,

Ann Handley
Chief Content Officer


Last Issue's Top 5

  1. How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site
  2. A Web Site Without Video Is Like...
  3. MP Classic: Three Steps to Great Copy
  4. A Glimpse Into the Future of Advertising: Japan's Dentsu
  5. Web Site Creation and the Eye of the Spider
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What can YOU learn in 90 minutes?

Thursday, August 23rd
Creating Profitable Marketing Partnerships with Nonprofits
Gail Z. Martin explains how to give back and get ahead while extending your marketing reach.

Friday, September 14th
Budgeting for the Marketing Mix
Topic number five in our highly-rated Small Business Series of seminars.

Want ALL our seminars?
Become a Premium Plus member to have access to EVERYTHING.


Mack Collier
How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda

An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers. One of the leaders of this burgeoning space is William Arruda, coauthor of the bestseller Career Distinction.

Arruda's philosophy centers on identifying and communicating the unique value you can bring to an employer. If done correctly, your reputation and credibility will help you stand out from the crowd, and create an environment in which job opportunities come to you.

Get the full story.

Jeremiah Owyang
What the Web Marketer Should Know About Facebook

If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network.

If you're new to the Facebook phenomenon, this will serve as a guide for you to get started, link to resources to help, and provide an overview as a web decision maker. But first, what is Facebook?

Get the full story.

B2B Event October 2007

MarketingProfs B2B Forum 2007
Registration Now Open

Join us for two days of intensive learning, networking, and learn the secrets of B-to-B prospect acquisition and management from the industry’s leading experts.
Check out the complete conference program

October 1 & 2, 2007
Renaissance Chicago Hotel

Register Today

G.A. "Andy" Marken
13 Winning Ways to Make Enemies in the Press

Without working too hard, company management can cultivate a cadre of enemies within the press.

To do the task well, however, you should follow a set of 13 simple guidelines that will ensure that you alienate many, or most, of the Fourth Estate.

Get the full story.

David Felfoldi
Seven Ways Your Company Can Harness the Power of Blogs

Blogging is a phenomenon that can no longer be ignored by today's competitive companies.

So how does your company best harness the power of blogs? Here are common-use cases for any organization.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

Strategy and Development:
Roy Young

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