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In This Issue
+ How-To: Six Tips for Fitting Social Media Into a Packed Schedule
+ How-To: Five Tips to Increase Your Email Click-Through Rates
+ PRO: IBM's Sandy Carter on Being Bold With Your Social Business Agenda
+ Survey Says: Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print
+ My View: Why You Should Annotate the Content You Curate
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Advertisement  Looking to go cross-channel, but donít know where to start? Learn how to create a strategic cross-channel roadmap. Download the latest white paper from Experian Marketing Services.
How-To Six Tips for Fitting Social Media Into a Packed Schedule
By Karen Albritton
Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how. Read More
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PRO Take 10: IBM's Sandy Carter on Being Bold With Your Social Business Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Advertisement  Cross-channel marketing, demystified. Learn how to create a strategic cross-channel roadmap. Download the latest white paper from Experian Marketing Services.
Survey Says
Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print
By Ayaz Nanji
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia. Read More
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Quick Take
Five Tips to Increase Your Email Click-Through Rates
By Michael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email. Read More
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My View Three Reasons Why You Should Annotate the Content You Curate
By Pawan Deshpande
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights to the content you curate. Read More
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