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Take 10 Author Series: How to Be Bold with Your Social Business Agenda

Sandy Carter
Fri., Jan. 27, 2012, 11am ET (8am PT)
10 minutes

Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in marketing and business. This webcast with Sandy Carter covers how to create a social business agenda from her new book, Get Bold: Using Social Media to Create a New Type of Social Business, plus a few exclusive tips that Sandy saved just for us.

Despite the soaring popularity of social media, some businesses still believe that they can "opt out" by not participating. In today's networked world, that's impossible. Clients and would-be customers are talking about you, whether you like it or not. Joining this online conversation is crucial, and that makes the creation of a social business agenda essential.

In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment. If your business is already using social, she provides guidance on how to gauge the influence of your engagement in the social world.


Sandy Carter is a recognized leader in social business and a bestselling author. As IBM Vice President, Social Business Evangelism and Sales, she is responsible for setting the direction for IBM's Social Business initiative, a $200B market opportunity. Her numerous industry awards include: "Brand Leader of the Year" from the World Brand Congress, "Top 10 Women in Social Media" from Altimeter Group and Fast Company's "Most Influential Women in Technology." She is an avid social business evangelist and blogger.

Who Should Attend?

If you're a marketing manager or director, and want to learn how to inspire change and create your own social business agenda, this Take 10 is for you!

What Will You Learn?

  • Why businesses need to embrace social
  • Why friends buy from friends
  • How social makes friends for your company
  • Why it's important to build a reputation for engagement

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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