MarketingProfs: In this issue: Fix bad lead data; presentation management; holiday-season trends; be a better writer

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the email marketing experts:

Wednesday, October 30, 2019

	Your Lead Data Is Bad, Fix It With Predictive Lead Scoring
	The Perfect Pitch Is Possible With Presentation Management
	Marketing Writing: Learn How to Be a Better Writer
	2019 Holiday Shopping Season Spending, Timing & Channel Trends [Study]

Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

For most marketing teams, the top success metric is leads. But as marketers and sales team members alike know, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know.

The Perfect Pitch Is Possible With Presentation Management

Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done. But there's a way to develop engaging presentation assets that can be used over and over again. See what presentation management can do.

Avoid Sending Broken Emails Ever Again

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So many moving parts. So many things that can wrong. But there is a way to catch your email campaign's broken links, images, and tracking. And test load times. And improve subject lines. And do even more still... Like create better emails, faster. And reach the inbox, not the spam folder. Start sending better email today with Litmus.

Marketing Writing: Learn How to Be a Better Writer

MarketingProfs event

One skill is guaranteed to make your marketing better: writing well. Take time this fall to binge-watch all 11 sessions of MarketingProfs' Marketing Writing Bootcamp, and set off toward a successful 2020. Save $100 with code BINGELEARN.

The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends [Study]

Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research. Check out the study findings.

Profs Picks

We marketers are always on the lookout for ways to improve our email campaigns. After all, we need to entice readers to click through and read our messages instead of, or at least in addition to, all the myriad messages other marketers are sending them via countless channels. A great way to stand out? Animated GIFs in emails. If you'd like to know how to use GIFs in your emails—everything from the pros and cons, to great examples of GIF use, to ways to create GIFs, to the email clients that support GIFs—check out this guide to using animated GIFs in email.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

OCT

[Webinar] Demystifying Event Marketing
sponsored by Cvent | 60 minutes

NOV

[Webinar] Video Is the Future of Content Marketing
sponsored by Prezi | 30 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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