The report was based on data from a survey conducted in August 2019 among 2,000 adults in the United States who reported plans to shop this holiday season.
The average spend on holiday gifts this season is expected to be $862, up from $819 in 2018:
Some 30% of respondents say they expect to spend more on holiday gifts this year compared with last year, 53% expect to spend the same, and 17% expect to spend less.
Millennials are most likely to say they'll increase spend this year, with 46% saying they plan to do so:
Half of all respondents say they plan to start holiday shopping in September or earlier, 38% plan to start between October and Cyber Monday, and 13% plan to start after Black Friday/Cyber Monday:
Mobile and digital are expected to have a significant impact on shopping behavior this holiday season.
Some 69% of Millennials plan to use their phones to holiday shop this year and half of Baby Boomers plan to split their shopping evenly between online and in store:
About the research: The report was based on data from a survey conducted in August 2019 among 2,000 adults in the United States who reported plans to shop this holiday season.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Marketing Strategy:
- Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead
- Strategic Alliances: Benefits and Risks
- Empathy in Marketing: A B2B Gamechanger
- Market Research for B2B Marketing Success | Marketing Smarts Live Show
- Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors
- How to Harness the Power of SMS Marketing: A Guide to Best-Practices