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In This Issue
+ How-To: Forget the Funnel, Use the Sales Radar to Find the Invisible Sale
+ Quick Take: The Other C Word: Your Key to Great Content Marketing
+ PRO: A Step-by-Step Guide to a Successful Social Media Program
+ Podcast: Persuasive Presentations: Communication Expert Nancy Duarte
+ Survey Says: Content Marketing Trends 2013: Video Popular, Blogs Valued
+ My View: Seven Things Marketers Need to Know About Agency Partnerships
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How-To Forget the Funnel, Use the Sales Radar to Find the Invisible Sale
By Tom Martin
I once had to call on a prospect 52 times before we were invited to pitch. The most recent client I picked up at my current firm took exactly one call and a meeting over beers. Same result, far less effort and expense. Read More
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Podcast Persuasive Presentations: Communication Expert Nancy Duarte
By Kerry O'Shea Gorgone
Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment. Read More
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PRO How-To Guide: A Step-by-Step Guide to a Successful Social Media Program
This 40-page guide will teach you best-practices for garnering social media buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged. Read More
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Advertisement  This October only: Save 30% on PRO membership with code JOINUS . Gain access to more than 7,000 premium marketing resources in our PRO Library. Upgrade today!
Survey Says
Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking
By Ayaz Nanji
Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey. Read More
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Quick Take
The Other C Word: Your Key to Great Content Marketing
By Doug Kessler
Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too. Read More
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My View Seven Things Marketers Need to Know About Agency Partnerships
By Satoru Wakeshima
Considering working with an agency? Here's a look at some of the benefits and challenges of an agency partnership. Read More
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Oct 9-11
B2B Forum 2013—Boston, MA SOLD OUT
Oct 10
PRO Seminar—Seven Ways to Revive Your Marketing Strategy
Oct 10
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Oct 17
PRO Seminar—Take on the World: Compete Globally with Customer Experience Management
Oct 22
FREE Seminar—The Power of Presence: How to Get Audiences to Hang On Every Word
Oct 25
On-Demand: B2B Forum 2013—Online
Nov 8
Virtual Conference—Mobile Marketing Sign up for free!
Dec 5
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