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In This Issue
+ How-To: From Content to Lead to Handoff: Inbound Marketing in Six Steps
+ PRO Take 10: How to Create a Killer Content Plan
+ Survey Says: Online Branded Community Best-Practices, Top Brands
+ Quick Take: Nine Steps to Better Conversions [Infographic]
+ My View: Three Content Marketing Myths That Drive Me Crazy
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Advertisement  Savvy marketers have turned to inbound marketing to drive customer engagement and response. With our free Inbound Marketing Guide, full of over 20 pages of valuable tips and information, you’ll learn how to maximize your own inbound marketing efforts. Get Your Free Inbound Marketing Guide now!
How-To From Content to Lead to Handoff: Inbound Marketing in Six Steps
By Tracy Lewis
As a marketer today, you need to be attuned to where, when, and how prospects want to receive your messages. You need to be where they go to look for the information they need. But that's just the beginning... Read More
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PRO Take 10: How to Create a Killer Content Plan
If you want out-of-the park results for your content efforts, you need a plan—just as with any other campaign or marketing program. In just 10 minutes, you'll learn an effective and manageable approach for implementing an amazing content marketing plan. Read More
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Survey Says
Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach to social engagement in 2012, and most have recorded static or falling engagement activity levels. Read More
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Quick Take
Nine Steps to Better Conversions [Infographic]
By Nemo Chu
Many have written about A/B testing, but usually they reveal only part of the picture. Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic highlights one approach that works particularly well. Read More
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My View Three Content Marketing Myths That Drive Me Crazy
By Brendan Cournoyer
As content marketing grows in popularity, so do the myths surrounding it. Here are the three most pervasive content marketing myths and why they drive me crazy. Read More
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Nov 13
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