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In This Issue
+ How-To: Four Lessons for Brand Managers From the Presidential Campaign
+ PRO: Online Toolkit for Creating High-Performance Landing Pages
+ Survey Says: Engagement With Brands via Facebook Surging in 2012
+ Quick Take: Five Ways to Become Your Prospect's Favorite Website
+ My View: A Free Mobile Marketing Virtual Conference
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How-To Four Lessons for Brand Managers From the Race for the White House
By Jens Lundgaard
Not Apple, not GM. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the US presidential election. And the competing campaigns hold some interesting lessons for brands. Read More
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PRO Online Toolkit: How To Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best landing format to achieve your goals, and measure your post-click results. Read More
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Advertisement  Get the inside scoop on what works (and what doesn't) in today's marketing campaigns. Learn to make your campaigns stand out and inspire action in MarketingProfs University: Campaign Planning & Management. Save $200 when you use code WOWFACTOR.
Survey Says
Engagement With Brands via Facebook Surging in 2012
Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans. Read More
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Quick Take
Five Ways to Become Your Prospect's Favorite Website
What's the first thing you do when your company needs a product or service? You go online—and so do your prospects and customers. But they have a vast choice of websites they can visit—and buy or learn from. How can you prompt them to choose your site? Read More
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My View Calling All Marketers: A Free Mobile Marketing Virtual Conference
By Verónica Maria Jarski
Want to learn how to make the most out of your mobile marketing? Attend MarketingProfs' free Digital Marketing World virtual conference on Friday, November 9. Read More
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Nov 6
FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Nov 8
PRO Seminar—How to Optimize and Measure Trade Show ROI
Nov 9
Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
Nov 13
FREE SeminarWelcome Back! Proven Strategies to Re-Engage Inactive Subscribers
Nov 15
PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
 
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