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In This Issue
+ How-To: Unlock the Potential of Real-Time Marketing
+ Podcast: Audiences Are Assets: Author Jeffrey K. Rohrs
+ PRO NEW Guide: Big Data and Social Advertising: Finding the Sweet Spot
+ Quick Take: Three Easy Ways to Jump-Start Your Cause Marketing
+ Survey Says: Social Media: How Top Brands Staff, Budget, and Measure
+ My View: Why Your Customers Heart Infographics
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Advertisement  eBook: Winning at the Game of Marketing
When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. Now, you are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!
How-To Unlock the Potential of Real-Time Marketing
By Jenn Deering Davis
Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started. Read More
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Podcast Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company. Read More
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PRO NEW How-To Guide: Big Data and Social Advertising: Finding the Sweet Spot
This 28-page guide is for marketers who are stumped by how to go about collecting and making good use of social media data. You'll learn how to get your arms around your data and apply it to better engage your target audience and convert prospects to customers. Read More
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Advertisement  How do Gmail tabs and other ISP trends affect your emails? Join us for Email Deliverability: Trends, Changes, and Impact on November 12, a free seminar from MarketingProfs, and learn what's changing and how to use this info to maximize your email programs and sender reputation. Register today.
Survey Says
Social Media Strategies: How Top Brands Staff, Budget, and Measure
By Ayaz Nanji
Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or more employees devoted to social. Read More
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Quick Take
Three Easy Ways to Jump-Start Your Cause Marketing: When Marketing and Philanthropy Intersect
By Chase Cornett
Some of the most progressive brands have discovered quantifiable marketing success in what may seem like an unlikely place: philanthropy. Here's how you can align your marketing with philanthropy using existing marketing assets. Read More
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My View Why Your Customers Heart Infographics
By Cassie Roberson
The popularity of infographics has been booming. Here's a look at why customers love this information-visualization medium. Read More
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Nov 7
 PRO Seminar—Social Success: Tips for Integrating Social Media into Your Marketing Mix
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Nov 12
 FREE Seminar— Email Deliverability: Trends, Changes, and Impact
Nov 14
 PRO Seminar—The Audience Imperative
Nov 19
 FREE Seminar—Kiss Churn Goodbye with Data-Driven Campaign Management
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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