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Big Data and Social Advertising: Finding the Sweet Spot

Overcoming the Big Data conundrum and connecting with the right prospects at the right time is the promise behind social media advertising. The ability to zero in on a targeted audience with the authority to make purchase decisions sets social media advertising apart from other forms of advertising.

It's key that you tap into the data from all those social media channels attracting your prospects and customers. In fact, the ultimate goal is to apply that data to generate better returns on the time and money your company is spending on social media.

This 28-page guide is for all the marketers who are stumped at just how to go about collecting and making good use of social media data. We'll cover the top social media channels: LinkedIn, Twitter, Facebook, Google+, and YouTube. You'll learn how to get your arms around all the data generated via these social channels, and how to apply it to better engage your target audience and convert prospects to customers.

You will learn:

  • The benefits of social media advertising
  • What advertising options are available on the top social channels
  • How to make informed decisions using social media data
  • How to craft successful ads
  • ... and lots more!

If you're looking to tap into the world of social media advertising, this How-To Guide is for you!

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