MarketingProfs: In this issue: Engage Gen Z with content; win at ABM with a 3-tiered approach; storytelling for marketers; remote-worker productivity

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the world's most comprehensive B2B database:

Wednesday, November 06, 2019

	How to Win at Content Marketing to Generation Z
	ABM Strategies for Winning Those Big, Attractive Deals: A 3-Tiered Approach
	We Pay Attention to Stories: It's Science!
	How Productive Are Remote Workers? [Study]

How to Win at Content Marketing to Generation Z

Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely.

ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your market.

Can Sales Survive Marketing's Data-Quality Problem?

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Only 8% of marketers say their data is 91-100% accurate, according to exclusive research from Forrester commissioned by DiscoverOrg. The August 2019 study evaluates how B2B intelligence solutions improve business outcomes. Access the research now.

We Were Built to Pay Attention to Stories: It's Science!

MarketingProfs event

One of the best ways to create authentic, lasting connections with your audience is to use narratives in your marketing. And the MarketingProfs Storytelling Summit for Marketers will give you the know-how to do it. Save $100 with code BINGELEARN.

How Productive Are Remote Workers? [Study]

Most remote workers say they feel a part of their teams just as much as in-office workers; they also say not being in an office makes them more productive, according to recent research. Check out the study findings.

Profs Picks

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A mere 8% of B2B marketing professionals say their sales and marketing data is 91-100% accurate. Given that fact, it's easy to see why only 1.2% of B2B companies achieve an assessment score indicating sales and marketing intelligence maturity. Those data points are from a DiscoverOrg-commissioned study conducted by Forrester Consulting. But some companies do have higher-quantity and higher quality leads and pipelines—and higher growth and revenue—because they implement B2B sales and marketing intelligence solutions. See exactly what the study found.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

NOV

[Webinar] Video Is the Future of Content Marketing
sponsored by Prezi | 30 minutes

NOV

[Webinar] Four Ways to Get Started With Agile Marketing
sponsored by Workfront | 60 minutes

NOV

[Online Forum] Marketing With Video
sponsored by Vidyard | 3 live sessions

NOV

[Webinar] Using Social Listening in Your Content Strategy
sponsored by Uberflip | 60 minutes

NOV

[Webinar] Got an App? Keep Them Tapping!
sponsored by CleverTap | 60 minutes

NOV

3–6
2020

[In-Person Event] MarketingProfs B2B Forum 2020
We're heading back to San Francisco! Earliest Bird pricing now available.

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—Vahe Habeshian, Director of Publications

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